The Portland Bureau of Transportation (PBOT) is funding Vision Zero with revenue from cannabis taxes. The agency has spent $300,000 to produce the Struck campaign. Vision Zero also includes $40 million in safety improvements to city streets this year alone.

The safety program is an example of how state and local governments can benefit from the legalization of cannabis and the tax money it generates.

Oregon decriminalized possession of small quantities of marijuana in 1973. Voters in the state legalized cannabis use for medical purposes in 1998. And in 2014, the legal cultivation and sale of cannabis for adult use was passed, again at the ballot box. The state subsequently enacted steep taxes on cannabis sales to pay for public services.