MRCC

Grow, Gift, Repair

I spent $10,000 to launch an online smoke shop that made over 6 figures in sales last year. Here’s how I broke into the cannabis industry as a woman of color.

I was cruising Instagram one day in 2017 when I came across these beautiful ceramic pipes and bongs, and wondered why no one had put them in a shop. I started looking for interesting and unique pieces and the more I looked, the more I found. I became obsessed with the idea of starting a shop for a good two weeks, and finally I decided to make it happen.

To get started, I wanted to figure out how much it cost to buy the pipes and how much I could sell them for. So I pretended to be a smoke shop in order to receive wholesale pricing info, like line sheets and minimums.