A licensed producer in Newfoundland has received permission to sell marijuana to consumers at its cultivation facility, an industry-first in Canada that executives hope will catch on nationwide.

Canopy Growth announced this week that consumers will be able to buy cannabis products at a Tweed store on its production site.

So far no other province has indicated it will allow farm gate sales.

“Buying farm gate is certainly an exciting opportunity for cultivators, especially in light of branding restrictions,” said Aaron Salz, founder of the Toronto-based Stoic Advisory consulting firm.

“It’s a great way for them to educate consumers on the product, while building brand at the same time.”

Canopy Growth spokesman Jordan Sinclair said the outlet will offer dried flower, a variety of oils and soft gel capsules, along with merchandise like hats and T-shirts.
“We’re creating a tourism draw to the town,” he said. “We want people to come and learn about the product, about the business and have a tour of the facility.

“The old saying, ‘You exit through the gift shop,’ is not lost on us.”