Grow, Gift, Repair

Cannabis-infused beverages coming soon?

TINC has obtained a host agreement to brew non-alcoholic cannabis-infused beverages north of Boston off Tenney Street in Georgetown. The company still needs a state license to operate.

Cofounder Eric Rogers of Middleton and his partner, Troy Brosnan of Rockland, define TINC’s beverages as a new consumer option. Rogers sees the drinks as “fitting into an adult lifestyle.”

“Consumer beverages such as coffee, a glass of wine, or a cocktail all come with an anticipated effect,” Rogers explained. “We have done our research that shows that cannabis beverages will fit well into current consumer and social behaviors.”

In fact, Rogers anticipates cannabis-infused beverages having a use and effect similar to alcohol.

“A consumer drinking a cannabis beverage would feel the effect in 15 to 30 minutes,” Rogers said. “That is faster than the effect from consuming [marijuana] edibles like gummies. Similar to alcohol, the effect would last in the three- to four-hour range.”

Rogers said he believes TINC is the first company to apply for permission to manufacture cannabis-infused beverages in Massachusetts. He and Brosnan looked at similar business models in Colorado and Seattle before developing their business plan for Georgetown.

“We will only be a manufacturer and distributer,” Rogers said. “Consumers will have to actually buy the beverage from a licensed retail outlet.”

TINC must apply to the Cannabis Control Commission for a Recreational Marijuana Establishment license to manufacture the beverages. All the cannabis used in TINC’s drinks must be grown in the state and must conform to state testing standards.

“It is a new market and we are a new entrant,” said Rogers. “Our goal is to be in six [retail] dispensaries in Massachusetts when we get CCC approval.”

A spokewoman said the commission has not approved a license for an entity that has applied to manufacture only marijuana beverages.

While his personal favorite beverage enhanced with cannabis is chocolate milk, the company’s first anticipated product will be seltzer produced in three flavors with 5 milligrams of THC, the maximum allowed by the state. THC, or tetrahydrocannabinol, is the chemical that causes the marijuana’s psychoactive effect, or “high.”

“We are also planning to test out a 2.5 milligrams level beverage,” said Rogers, who has a background in marketing and has studied the consumer cannabis marketplace in preparation for the launch of TINC. “It’s something we are open to — feedback on whether or not people want lower strength drinks, too.”

In the future, they may also look at producing coffee and tea-based cannabis beverages.