Calhoun, a lieutenant with Las Vegas’ narcotics unit told Fox 5. Plus, he added, “[Illegal sellers] make it look like they’re [legit] businesses but they’re not.”
Now Sin City dispensary Acres Cannabis is taking action, trying to convince pot lovers to keep it on the up-and-up and providing the product that might make it happen. A billboard near the Vegas Strip, put up by Acres, promotes its weed brand called BMK. The initials stand for Black Market Killer (which comes in 10 different strains that produce varying effects) and the sign admonishes cannabis aficionados to, “Ditch your dealer, stop into a dispensary.”
But how do you convince somebody to get rid of the friendly neighborhood pot-pusher who charges less money than the dispensary and has established a long-standing personal relationship? You compete where it really matters. “With BMK, we lowered the price point to effectively kill the black market,” John Mueller, CEO of Acres Cannabis told The Post. “It’s sun-grown rather than grown in a 10,000-square-foot indoor facility. That helps us cut the cost to $25 per one-eighth of an ounce.”
Epicurean weed — usually with higher amounts of THC and a more manicured appearance — often goes for twice that price.
Acres is distributing its box-wine equivalent, packaged in generic-looking containers, to other dispensaries in Nevada and hoping to establish it as the everyday smoke of choice. “Our bud tenders tell us that they bring BMK to parties, and keep the fancier cannabis at home for themselves; just like you put your fine bottle of Cabernet on a top shelf and save it for a special occasion,” Mueller said. “After taxes, BMK might be slightly higher than the black market stuff. But our cannabis is government approved and stringently tested for purity. It won’t contain e-coli or salmonella like the black market pot sometimes does. The idea is to put out a product that eliminates poop-weed, as we call it.”
And perhaps, so that nobody forgets that the world of cannabis dealing has roots in a rough and tumble world, Mueller’s Cannabis Acres colleague, Kevin Forde, told News3LV that he intends “no disrespect to the hustle” while he describes the billboard as a “community friendly reminder; sort of a brick-through-the-window approach.”